Bachelor of Marketing

Course Description:

If you are interested in brand management, sales/promotion, event management or social media marketing, a degree in marketing could be for you. You will learn about a wide range of activities carried out by organisations including public relations, advertising, sales promotion, brand development and innovating new products/services. You will find a wide range of areas for career development within this dynamic and broad field of marketing. With a degree in marketing you will become competent to make a real impact on business organisations in today’s competitive and digitally driven market space.

 

At Clique College you will learn about events management, advertising and promotion, international marketing strategies, digital marketing techniques and explore consumer behaviour among others. 

 

CAREER PATHWAYS

Social Media Manager
Marketing Executive
Event Manager
Sales Manager
Digital marketing specialist
Marketing intelligence analyst
Media and communications Executive
Course Duration:
3 Year
No.of Semesters:
2 semesters per year
Course Type:
Bachelors Degree
MNQF Level:
Level 7
Learning Mode:
On Campus & Online
Entry Criteria:
"Successful completion of Higher Secondary Education (E or above pass in A’ Level exam/ C or above in HSC Examination) Attainment of a Level 4 qualification in a related field OR Attainment of a Level 4 Foundation study Program approves for the specific Diploma program"
Alternate Entry Criteria:
Completion of a Level 4 qualification (unrelated) AND successful completion of an MQA approved University Preparation Program OR 20 years old, completion of Grade 10/ Level 3 qualification, 2 years of relevant work experience AND successful completion of an MQA approved University Preparation Program
Course Intakes:
January / July
Modules:

Year 1

Core & Specialisation

  1. Professional & Academic Skills
  2. Introduction to Marketing
  3. Information Communication Technology
  4. Events Management

Elective modules (4 Module)

  1. Fundaments of Management
  2. Human Resource Management
  3. Leadership
  4. Corporate Responsibility
  5. Travel, Tourism & Hospitality
  6. Business Communication
  7. Behavioural Science
  8. Introduction to Financial Accounting
  9. Principles of Economics

 

Year 2

Core & Specialisation

  1. Research Methods 1
  2. Consumer Psychology
  3. Research Methods 2
  4. International Marketing

Elective modules (4 Module)

  1. Operations Management
  2. Employee Relations
  3. Macroeconomics
  4. Consumer Behaviors
  5. Quantitative Methods
  6. Managing in a Global Environment
  7. Contemporary Issues in Human Resource Management
  8. Managing People in Tourism & Hospitality

 

Year 3

Core & Specialisation

  1. Strategic Management
  2. Service Marketing
  3. Dissertation
  4. Digital Marketing

Elective modules (4 Module)

  1. International Business
  2. Human Resource Practice
  3. Business Ethics
  4. Managing Organisation
  5. Creativity & Innovation Management
  6. Employee Performance & Reward Management
  7. Negotiations & Conflict Management
  8. Strategic Change management
  9. Sustainable Tourism
  10. Entrepreneurship
Class Timings
18:00 pm to 22:00pm (4 or 5 days a week)
Award Title:
Bachelor of Marketing
Awarding Body:
Clique College
Learning Hours (L):
3600 hrs
Credits (C):
360
Assessment Method:
Assignment or Presentation and Exam
Apply Online