Bachelor of Marketing

Course Description:

Clique Collge Bachelor of Marketing is a three years full time program offered. The main goal of this course is to provide students with an understanding of the complexity of the business sector and equip them with the skills and the ability to successfully assist in the management of an organization. Also, to develop the knowledge and skills which will give them a better understanding of the world of business management and to be more responsive and effective in the current roles and progress their career.

Students are allowed to choose an area of specialization in the final year to gain a competitive edge when they enter the workforce. Students will be studying 5 different modules under each specialization. Clique College offers the following specializations:

 

Business Management

Marketing Management

Human Resource Management
Course Duration:
3 Year
No.of Semesters:
2 semesters per year
Course Type:
Bachelors Degree
MNQF Level:
Level 7
Learning Mode:
On Campus
Entry Criteria:
"Successful completion of Higher Secondary Education (E or above pass in A’ Level exam/ C or above in HSC Examination) Attainment of a Level 4 qualification in a related field OR Attainment of a Level 4 Foundation study Program approves for the specific Diploma program"
Alternate Entry Criteria:
Completion of a Level 4 qualification (unrelated) AND successful completion of an MQA approved University Preparation Program OR 20 years old, completion of Grade 10/ Level 3 qualification, 2 years of relevant work experience AND successful completion of an MQA approved University Preparation Program
Course Intakes:
January / July
Modules:

Year 1

Core & Specialisation

  1. Professional & Academic Skills
  2. Introduction to Marketing
  3. Information Communication Technology
  4. Events Management

Elective modules (4 Module)

  1. Fundaments of Management
  2. Human Resource Management
  3. Leadership
  4. Corporate Responsibility
  5. Travel, Tourism & Hospitality
  6. Business Communication
  7. Behavioural Science
  8. Introduction to Financial Accounting
  9. Principles of Economics

 

Year 2

Core & Specialisation

  1. Research Methods 1
  2. Consumer Psychology
  3. Research Methods 2
  4. International Marketing

Elective modules (4 Module)

  1. Operations Management
  2. Employee Relations
  3. Macroeconomics
  4. Consumer Behaviors
  5. Quantitative Methods
  6. Managing in a Global Environment
  7. Contemporary Issues in Human Resource Management
  8. Managing People in Tourism & Hospitality

 

Year 3

Core & Specialisation

  1. Strategic Management
  2. Service Marketing
  3. Dissertation
  4. Digital Marketing

Elective modules (4 Module)

  1. International Business
  2. Human Resource Practice
  3. Business Ethics
  4. Managing Organisation
  5. Creativity & Innovation Management
  6. Employee Performance & Reward Management
  7. Negotiations & Conflict Management
  8. Strategic Change management
  9. Sustainable Tourism
  10. Entrepreneurship
Class Timings
18:00 pm to 22:00pm (4 or 5 days a week)
Award Title:
Bachelor of Marketing
Awarding Body:
Clique College
Learning Hours (L):
3600 hrs
Credits (C):
360
Assessment Method:
Assignment or Presentation and Exam

Covered Under Government FREE Degree Scheme- MVR 22,100 per year. All fees are non refundable. Fees include tuition fee, study materials and exam fees.

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